Dior Promo Woe

Makeup counters can be helpful - unless they are running a promotion. Wait a second, you say. Before you start the lynching, read on.

I use Dior makeup, for example. We have a love/hate relationship.

I love how easy Dior makeup is to use. I love the colors, the sheen, and the blending palettes. Dior make-up is wonderful. Yet, I hate that every time I find a new product I like, they discontinue it. Everything they make is for the now. There is no future, no signature shade, nothing permanent.

Having said this, I buy everything from foundation to mascara from Dior. Their new colors are even better than the old – they keep getting more youthful and dewy.

I walked into Bloomingdale’s where Dior was promoting their new mascara. This was the exchange:

SALESWOMAN: “You look like you barely have any mascara on. What brand do you use?”
ME: “Dior Show.”
SALESWOMAN: “Oh, well, this one is better because it’s new.”
ME: “Is Dior Show being discontinued?”
SALESWOMAN: “No, um, is there anything I can help you with?”
ME: “I could use a pale shade of lavender or lilac lipstick.”
SALESWOMAN: “Oh, I sell a lot of auburn. You should wear that.”
ME: “Okay, but I’m looking for lilac or lavender today.”
SALESWOMAN: “This is a great color of red.”
ME: “I would like to purchase this lipstick. [Points to display]”
SALESWOMAN: “We’re out of that one. Oh, we have deep plum.”

Normally they have great salespeople. However, when a make-up counter is running a promotion they hire outside help. The next time your favorite make-up counter is offering a promotion, run to the nearest Sephora.

In case you are concerned that this was her tactful way of suggesting that lavender was not my color, I was a makeup artist for four years. She just didn't know where all the lipsticks were kept.

Sephora has a Dior Addict and they have a beautiful shade of pinkish plum, number 680. It is part of the new Ultra Shine line and I highly recommend it for summer!

~ Dawn Land