Wednesday, July 9, 2008

Summer Days Call for New Ways

Welcome to summer! Now that your calendar is filled with summer events, you can't exactly go bare-faced. So, to help you look your best in the hottest of temperatures, I've gather some tips to help update your summer makeup routine. Tis the season to change your routine, not ditch the makeup bag altogether. Here is a breakdown on how to make your routine match the summer heat.

Sunscreen: Applying a daily dose of sunscreen will help your skin help itself. Sunscreen works as an absorbent that keeps the UV rays from reaching your skin. Sure, most makeup foundations list SPF's of 15 to 30, but that amount of protection is only fundamental protection added for walking to your car or checking the mail. For prolonged exposure to the sun, which is 15 minutes or more, sunscreen should be applied to your full face prior to makeup application. Allow at least 20 minutes for the application to dry and absorb.

Tinted Moisturizer: This is a great way to make your makeup pull triple duty, because it works as a moisturizer, foundation and sunscreen. Moisturizers like Neutrogena's SPF 30 will give you added SPF protection on top of your sunscreen application. The tint in the moisturizer helps you skip the step of covering your face in foundation. Keep it light and natural.

Primer (optional): This was a new must-have tip for me that I've only heard of when mineral makeup started gaining momentum. However, primer might just be the new must-have of the summer. Primer helps keep a clean palette on your face to hold your makeup in place. I know it's another layer, but it is invisible and weightless. Primer works by controlling the shine and absorbing excess oils.

Tinted Lip Balm: Let's not forget about equal lip protection now that most lip balms come with an SPF of 8 to 12. Try a tinted balm to give your lips color without the heaviness of a lipstick.

Bronzing Powder/Creams: If you are not quite satisfied with just the tinted moisturizer, then add a bronzer. Apply the bronzer to your forehead, cheeks, chin and nose. These are the places where the sun hits the face. Only emphasis the cheeks and lightly dust the bronzer on the other areas of the face. When using a cream bronzer use only on the cheeks. Pink bronzers are the latest trend in this area. I will go more into bronzers on my Thursday Trends blog.

Eyes: On the eyes use a shadow creme in a neutral or seasonal color. This will be the area where you can play easily with color without looking overdone. Use a liquid waterproof liner to draw a thin line at the lash line. Remember to line through the lash line, not above it. For nighttime hold, use a crayon liner on top of the liquid liner. Use a cream shadow first. Then top over it with a powder shadow to hold color and withstand the heat. Pair the liner with waterproof mascara and this will open the eyes for a fresh-faced look.

Clean Up: With all the waterproof products you will need to invest in a makeup remover. Waterproof products are tough to tackle with just cleanser and water. The makeup wipes are successful in cleaning off most of your face prior to a nighttime wash.

I hope that I shed some light on transitioning your makeup routine from spring to summer. In honor of the summer heat, I will try introduce some more seasonal tips on my "Try It Tuesday" blog. Thanks for reading.


~ Charlotte Almazan

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